Advertising
Advertising
Activate
across
AP’s
web
or
mobile
news
properties
and
extended
media
network.
We
offer
a
variety
of
formats,
buying
methods
and
targeting
options
to
ensure
the
success
of
your
campaign.
Formats
Formats
Display
Display
Reach your chosen audiences with targeted display advertising across the AP News site and app.
Video
Video
Captivate viewers with premium video placements among AP’s award-winning content.
- AP News pre-roll
- AP YouTube pre-roll
- Facebook/Instagram promotion
- YouTube promotion
- Native video
Native
Native
Context-aligned and natively adapted, your branded content will match the look and feel of each individual site — whether it’s on AP News or across our member network.
- Native article
- Native video
- Native display
Audio
Audio
Deliver your message to audiences across their preferred listening platforms with advertising among AP’s digital audio newscasts and podcasts.
- Newscast 30-second post-roll
- Podcast 15-second pre-roll
- Podcast 15-second mid-roll
- Podcast 15-second post-roll
Social media
Social
media
Promote your brand’s message or sponsor AP’s trusted editorial content across social platforms. Your content will be posted from AP’s accounts, optimized to your objectives and targeted to your preferred audiences.
- YouTube
High impact
High
impact
Extend the reach of custom content and sponsorships using high-impact display, video and CTV ad formats, built by Undertone’s award-winning creative team and distributed across their premium publisher network reaching 208MM+ people each month.
Cross-screen and mobile-only options available:
- High-impact display
- Social display
- Video and interactive video
- CTV and interactive CTV
Takeovers and sponsorships
Takeovers
and
sponsorships
Align your brand with AP’s coverage of a specific topic, event or series through 100% share of voice sponsorship of a section on the AP News site and app.
- “Presented by” with brand logo
- Traffic drivers with brand logo
- Other inclusions and branded content extensions depending on the package
Ways to advertise
Ways
to
advertise
Whatever
buying
strategy
is
right
for
you,
we
will
work
collaboratively
to
deliver
your
advertising
on
our
digital
properties
and
beyond.
Direct
Direct
Purchase
a
deal
customized
for
your
specific
advertising
goals
—
from
sponsorships
and
targeted
display
advertising
to
native
promotion
and
video
advertising.
Programmatic guaranteed
Programmatic
guaranteed
Utilize
all
the
benefits
of
programmatic
buying
through
reserved,
guaranteed
inventory
at
a
price
point
specific
to
your
needs.
Preferred deals
Preferred
deals
Access
specialized
packages
through
a
non-guaranteed
campaign
that
allows
you
priority
access
to
our
inventory.
Private auction
Private
auction
Join
a
group
of
select
media
buyers
to
access
limited
availability,
non-guaranteed
deals.
Open auction/ programmatic integrations
Open
auction/
programmatic
integrations
Activate
against
a
wide
range
of
AP
News
inventory
through
the
open
marketplace
and
custom
programmatic
integrations.
Targeting
Targeting
We
offer
custom
audience
targeting
across
display,
video,
native
and
social
media
advertising.
Our
team
will
optimize
the
campaign
to
your
objectives
and
reach
the
most
suitable
audiences
for
your
message.
Demographic
Demographic
Target
users
within
your
desired
audience
with
attributes
such
as
age,
gender,
parental
status
and
more.
Psychographic
Psychographic
Target
your
advertising
to
users
based
on
interests,
lifestyles
and
affinities.
Behavioral
Behavioral
Target
your
advertising
to
users
who
indicate
actionable
attributes
like
product
affinities
and
in-market
audiences.
Purchase intent
Purchase
intent
Target
based
on
users
who
have
recently
made
purchases
relevant
to
your
product
or
service.
Location-based
Location-based
Target
people
in
your
desired
country,
state,
zip
code
and
more.
Category/tag-based
Category/tag-based
Target
people
viewing
content
focused
on
a
specific
topic,
such
as
business
content
on
AP
News
or
all
content
tagged
with
certain
categories
like
“professional
football”
or
“awards
season.”
Impactful storytelling, real results
Impactful
storytelling,
real
results
Our
loyal
clients
rely
on
us
to
capture
compelling
stories
and
exceed
their
performance
goals,
as
demonstrated
by
our
case
studies.
Tap
into
our
comprehensive
optimization
and
reporting
services,
whatever
form
your
story
takes.
Note
The
Content
Services
group
is
separate
from
the
AP
newsroom.
While
sponsorship
arrangements
are
available
surrounding
AP's
news
coverage,
these
do
not
include
any
brand
influence
or
oversight
of
the
coverage.
AP
Content
Services'
custom
brand
storytelling
projects,
conversely,
do
not
involve
AP
editorial
staff
and
do
invite
brand
input
and
review.